Hi my name is Alex and I’m a designer residing in the VA/DC area. I run a design studio, Deft, specializing in ux (user experience), web & graphic design, and front end development.
Growing up I was always interested in how things work, often taking apart electronics and toys to see their inner workings. I wondered why objects were designed and built the way they are, who is designing this and why doesn’t it fit my hand well? Industrial design was the perfect place to merge my curiosity, engineering, and design skills, I fell in love with peoples’ stories and how that affects design. Shaping a physical product experience and exploring the emotional bond people have with an object continued to drive my passion for great experiences and this later led into user experience design, creating emotion filled digital experiences.
Outside of design, I have a passion for soccer, being outside, traveling, donuts, and good coffee.
I occasionally post on my blog. (Currently I’m doing the daily ui 100 day challenge, so you can see my progress on there)