Engagement for TakeCare, the internal brand for employee health and wellness at Marriott, was steadily declining with the change in the modern workforce. Marriott places a huge value on keeping employees healthy, happy, and more productive. How can we make health and wellness appeal to the modern workforce on a global scale?
TakeCare was carefully and thoughtfully redesigned to appeal to the current and future worldwide workforce. Modern, friendly, and engaging were all key aspects of this global brand at Marriott to ensure connection with people of all ages and ethnicities. In addition to creating the branding, program design and several key assets were produced to help build the brand into the vision you see today.
At Marriott International, TakeCare originated as a physical wellness program, but has grown into something much greater as the company has grown. Engagement for the internal wellness program was decreasing as the workforce behind Marriott was changing. Marriott knows that employee health and engagement is crucial to a successful business and needed to change the negative engagement trends of TakeCare. It was decided to rebrand TakeCare with emphasis on appealing to the new changing workforce, it needed to be attractive to millennials, showcase diversity across the board, and get people interested in physical, emotional, and mental health.
This project was a collaboration with Perphic, a digital agency based in Tysons, VA.
TakeCare has evolved from its roots in physical wellness to become that and so much more. With three distinct pillars encompassing Me, You+Me, and We, TakeCare is the lifeblood fueling our Marriott International people first culture. TakeCare embraces our past and plays an active role in our future, to make each tomorrow even better than today.
TakeCare ensures that Marriott’s people-first culture is vibrant, personal and relevant today and in the future. It improves both associates’ wellbeing and business performance.
Photography was a core element in the overall art direction of the project, the photographs were chosen to convey multiple emotions, tones, services, and aspects of the brand all while representing a global diverse workforce. This allows all TakeCare content to be clear and concise while still maintaining a minimal/modern design aesthetic.
Since completion, Marriott and the TakeCare team have contracted us for further internal branding initiatives and additional design projects.